Keep Your Roots Local - Local Matters Logo

Well 'ello! How are you today? Good? I hope so. I hope where ever you are, the sun is shining.

Enough with the formalities.

I have things to tell you. I made this. The other day I saw that one of my favorite Columbus organizations, Local Matters was having a contest to design a logo and slogan for their annual local foods week. The prize is a summer of free produce, which I can definitely get down with. Go make something and enter! There's still nearly a week left.





I almost always start a project out by sketching, but I rarely (if ever) show anyone the preliminary stages. Today is a special treat.

And I almost forgot! I have succumbed to the madness that is Twitter. I KNOW! Have I no standards?! Anywho, if you care to become amazing friends with me and potentially share a milkshake with two straws some day, you should hit me up. Here I am.

Take care, everyone.

LOCAL MATTERS MAILER

I finished these pieces earlier today. Local Matters needed a piece that they could produce and send to potential donors. Since their budget is small, I wanted the pieces to work separately as well as together. The business card holds the folder shut, so glue strips weren't necessary. There are three postcards that each highlight a different Local Matters program (forgot to take a photo of the flip side, sorry!) that tuck into the folder. The last piece is a personalized letter to the potential donor.

My family is coming to visit me this weekend and I can't wait to take a little break from work and show them to a few of my favorite Columbus spots. Hope for sunshine!

LOCAL MATTERS, ROUND TWO

Who says CCAD is an insanely tough school? Surely not I.

I recently shared the results from my Local Matters campaign with you. We turned them in last Thursday, and I was fairly happy with the results. Today, however, my professor let the class know that our fictional campaign was rejected by our clients and we needed to give them a totally new concept and look.

If it were a real assignment for a real client, I wouldn't mind. I would, of course, expect to need to do changes or develop a new concept. But I think it's a wee bit ridiculous to add another project to our already heavy workloads. It's quite a few more hours of work to just teach us a lesson.

I think what Local Matters does is fantastic though, so luckily, it was relatively easy to come up with a new idea. These are the beginnings of my quick solutions. I'll be writing and adding copy in the next few days, along with some other extensions.

What say you? Anyone have any advice or opinions on the design and headlines? I'm all ears.

*None of these photos were taken by me. If anyone knows who I can give credit to, let me know!*

LOCAL MATTERS CAMPAIGN

I finished this campaign up last Thursday and wanted to share. In my previous post I talked about what Local Matters is and how they work (you should check out their site! They've got a great message.)

Since then I've been working on a few new campaigns I'm (extremely) excited to share with you all! All in due time I suppose...

This past weekend my family threw my sister Rebecca a surprise party. It was fantastic-- we had a "Garbage Chic" fashion show, where we gave all the girls trash bags, tin foil, toilet paper, and crepe paper and let them create outfits Project Runway style. Perhaps I'll share a few of those photos on here in the next few days.

Until next time!

LOCAL MATTERS - CALENDAR

This is what I'm working on at this very second. We had to choose a cause and create a campaign for it. I chose Local Matters, which supports buying and consuming locally grown food. This'll be a calendar that they can give out, or people can download from their website. Each month represents a fruit or vegetable of the month that is usually harvested during that time. More on this project tomorrow or Friday (busy busy!). Hopefully I'll have some photos to show you!

I should probably mention that since this is a class project, I'm not affiliated with Local Matters in any way (unless they want to be, of course). Perhaps I should e-mail them...