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Tuesday, August 25, 2009
I wanted to give Blossom Bluff something unique to aid their branding message and push them a little further ahead of their competition. I designed these four simple graphic banners to be used on their kraft paper shopping bags as well as their reusable cloth bags. The reusable cloth bags would be (theoretically) sold near their produce section as a special point of purchase. If a customer decides to purchase a bag, they can fill it up with as many apples, oranges, peaches, and pears as they can for a nicely discounted price.
I aimed to make the bags desirable enough for customers to carry around on a daily basis and clever enough that they might spark a conversation with another potential customer, remembering word of mouth is one of the best methods of advertisement.