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Monday, May 3, 2010
So what does this designer do with her abundant free time? Designs.
Actually, that was a fib about the free time. It's finals week, and I've decided to start a new project! The past few weeks have been so crazy and mentally exhausting that I was feeling creatively zapped. So, rather than writing my 7 page paper for Philosophy (due tomorrow and not yet started, mind you), I decided to open this little can of worms.
I'm sick of lackluster shoe companies... and ugly shoe boxes, so I decided to create a new identity for an old (long time defunct) brand, Liverpool Rubber Company. A little Wikipedia-ing led me to this gem, and before I had time to think about all the work I need to do on finals, this guy was already started and well on it's way to becoming a full fledged branding project. Here's a peak of the logo I ended up going with!
(P.S. Does it crack anyone else up that the name could easily be misconstrued as a condom brand? Yeah me too!)